Customers
To maintain our market leadership in being China's best immersion programs provider, we:

• respect our clients, treat them with integrity, and meet their needs
• establish lasting relationships with our clients
• provide our clients with the most effective Chinese language instruction available

Communication
To encourage an open and honest workplace, we:

• initiate and participate in discussions
• listen to and be respectful of everyone's ideas, concerns, and opinions
• share information with each other
• be candid with our views

Employees
To attract, motivate, and retain the best staff in the world, we:

• value diversity and treat people with respect
• encourage a balance between fun, hard work, and personal time
• provide opportunities to contribute and grow
• recognize and reward people's contributions

Teamwork
To work together productively and effectively, we:

• participate in the decision-making process and take personal responsibility for team decisions

Innovation
To be successful as part of the PRC Study team, we:

• are agile, flexible, adaptable, and are willing to take risks
• make effective decisions quickly and intelligently
• approach each challenge with an optimistic attitude
• create the highest-quality products and services in the world